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se not to sell your name to some spam artist. There is only one reason we need and want you to register and that's to demonstrate to current and potential advertisers that our readers are more than just digits in a log file on our site. Magazines, whether on- or off-line, earn their money from a combination of advertising revenue, subscription and newsstand sales and sales of products. The largest print motorcycle magazine, with a circulation of about 320,000, earns about $30 million in advertising revenue and another $9 million from subscription and newsstand sales. In contrast, the entire budget for online advertisers is less than three percent of what that one magazine earns in ad revenue, and as you know, the total subscription revenue for online magazines is currently zero.

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